How I got online

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I was living in this super trashy apartment outside a small village far from where other youths would hang out. 500 SEK (75 USD) a month in rents and a few hundred Kronor for food, alcohol (mostly sugar, yeast and potatoes as we made lot’s of the liquor ourselves), gas for my dirt bike and other necessities.

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In order to make the money needed without getting a normal job I started my company in 2008. Since my costs were so low it was usually enough to work for 20 hours a month. 20 rough hours. I cleaned fertilizers, excavators and if lucky operated some farming machinery. Still. 20 hours was all I needed to get by.

After a few months I started thinking about alternative ways to get hold of the money needed without having to work those 20 hours. This leads me to the world wide web. I knew people made a lot of money there so started looking at options. My conclusion was that I had to start a web-shop and sell something. First thing was buying a domain with a catchy name. I got Whip.Se. Found a software and started designing the page. I then needed something to sell.

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In order to afford buying something to sell I worked 40 hours that month. Got some money and drove to the phenomenon that is GeKås in Ullared (30 km from my house). GeKås is a gigantic store that sells anything and everything very cheap. They buy massive amounts yielding enormous discounts. I ended up getting deodorant from Björn Borg, headphones from WESC and T-shirt’s from Ed Hardy. Went home, took some photos and got it all out on the web-shop.

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Next. Marketing. How was I suppose to get people to find my stuff?? Most people shopping online is looking for a good deal. To find these good deals they use tools such as ”Prisjakt. Se” and ”Pricerunner”. Since Gekås is so cheap I could sell my headphones and deodorant cheaper than anyone else in Sweden and still make profits. So I lowered prices and got the information out on Prisjakt. Then it happened. I sold my first item. With profits! It was in January and I celebrated with a fancy beer :)

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I kept this alive for a year or so making some descent money before I took it all to the next level. Whip.Se became “Whip – The Headwear company” and grew pretty big. I had a physical store in Halmstad, Sweden and started working with Skullcandy, Analog, Burton and many many more. I also started ShawlsandTies.com where I sold shawls and ties all over the world using something called drop-ship. That means all items I sold was shipped straight from factory to customer. No stock made for low costs. Good business system.

Today the Internet is a major part of my business and I still love it. You can start a new venture in no time. You can reach the whole world from your laptop. You can get going without any initial investments. It’s awesome!

If interested I have a document about how to market and sell online HERE

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